BRAND LIFE CYCLE

We have conducted several types of studies that cover the Brand Life Cycle.

Exploratory Research


Segmentation Study


Idea Generation


Concept Testing


Positioning Study


Ad Test


Packaging Test


Shelf Testing


Brand Equity

PRODUCT & SERVICES

OUR SERVICES
We conduct qualitative research studies using different approaches / methodologies depending on client needs.

IN PERSON / F2F RESEARCH

  • Focus Group Discussions
  • Ethnography
  • In-depth Interviews
  • Home Visits
  • Shop Along

ONLINE STUDIES

  • Online Interviews (FGD, IDIs)
  • Bulletin Boards

MOBILE STUDIES

  • Digital Diaries
  • Bulletin Boards
  • Content Analysis

ONLINE-OFFLINE FUSION

  • Digital Diaries
  • Bulletin Boards
  • Content Analysis
INDUSTRIES WE’VE WORKED WITH
We conduct qualitative studies across different
industries and sectors

FMCG


Banking and Finance


Technology


Digital and E-Commerce


Real Estate


Durables


Food Service

Syndicated Studies

Aquila Market Research and Consulting Co. conducts syndicated studies on pressing topics that can be widely accessible to different clientele.

Project Y2Z (2019) is its first syndicated study that provides local learnings on Generation Y and Z which are big markets in the country today. Through online bulletin boards, extended focus group discussions and secondary data analysis, Aquila MR contextualized the Filipino Gen Y and Z and threshed out insights that can help brands connect and be relevant to these generations.

THE 2019 EVENT


REPORT PRESENTATION


REPORT PRESENTATION


REPORT PRESENTATION


WORKSHOP EXERCISE


WORKSHOP EXERCISE

Project Y2Z was concluded with an event and workshop joined in by various local and regional brands and advertising agencies.