BRAND LIFE CYCLE

We have conducted several types of studies that cover the Brand Life Cycle.

PRODUCT & SERVICES

OUR SERVICES
We conduct qualitative research studies using different approaches / methodologies depending on client needs.

  • Focus Group Discussions
  • Ethnography
  • In-depth Interviews
  • Home Visits
  • Shop Along

  • Online Interviews (FGD, IDIs)
  • Bulletin Boards

  • Digital Diaries
  • Bulletin Boards
  • Content Analysis

  • Digital Diaries
  • Bulletin Boards
  • Content Analysis

INDUSTRIES WE’VE WORKED WITH
We conduct qualitative studies across different
industries and sectors

Syndicated Studies

Aquila Market Research and Consulting Co. conducts syndicated studies on pressing topics that can be widely accessible to different clientele.

Project Y2Z (2019) is its first syndicated study that provides local learnings on Generation Y and Z which are big markets in the country today. Through online bulletin boards, extended focus group discussions and secondary data analysis, Aquila MR contextualized the Filipino Gen Y and Z and threshed out insights that can help brands connect and be relevant to these generations.

Project Y2Z was concluded with an event and workshop joined in by various local and regional brands and advertising agencies.