BRAND LIFE CYCLE
We have conducted several types of studies that cover the Brand Life Cycle.
Exploratory Research
Segmentation Study
Idea Generation
Concept Testing
Positioning Study
Ad Test
Packaging Test
Shelf Testing
Brand Equity
PRODUCT & SERVICES
OUR SERVICES
We conduct qualitative research studies using different approaches / methodologies depending on client needs.
IN PERSON / F2F RESEARCH
- Focus Group Discussions
- Ethnography
- In-depth Interviews
- Home Visits
- Shop Along
ONLINE STUDIES
- Online Interviews (FGD, IDIs)
- Bulletin Boards
MOBILE STUDIES
- Digital Diaries
- Bulletin Boards
- Content Analysis
ONLINE-OFFLINE FUSION
- Digital Diaries
- Bulletin Boards
- Content Analysis
INDUSTRIES WE’VE WORKED WITH
We conduct qualitative studies across different
industries and sectors
FMCG
Banking and Finance
Technology
Digital and E-Commerce
Real Estate
Durables
Food Service
Syndicated Studies
Aquila Market Research and Consulting Co. conducts syndicated studies on pressing topics that can be widely accessible to different clientele.
Project Y2Z (2019) is its first syndicated study that provides local learnings on Generation Y and Z which are big markets in the country today. Through online bulletin boards, extended focus group discussions and secondary data analysis, Aquila MR contextualized the Filipino Gen Y and Z and threshed out insights that can help brands connect and be relevant to these generations.
THE 2019 EVENT
REPORT PRESENTATION
REPORT PRESENTATION
REPORT PRESENTATION
WORKSHOP EXERCISE
WORKSHOP EXERCISE
Project Y2Z was concluded with an event and workshop joined in by various local and regional brands and advertising agencies.