VIDA
ALARAS
Managing Partner
vida.alaras@aquila.com.ph
BA Sociology, Units in Master of Arts in Sociology (thesis stage), University of the Philippines, Diliman
Vida D. Alaras is a market research professional with over 20 years of expertise. With an academic foundation in Sociology and early experience teaching at the Sociology Department of University of the Philippines, Diliman, for five years, she brings deep insight into human behavior. Her social research on deviance, women, and children laid a strong groundwork for her current focus.
Since 2007, she has specialized in Qualitative Market Research, expertly blending sociological insights with strategic business perspectives. She believes that consumers are not mere data repositories, but dynamic individuals with unique stories and multifaceted life contexts. Guided by this philosophy, she designs multi-method research frameworks to deeply understand consumers as people, translating these insights into actionable recommendations for regional and local clients across various industries.
She embraces work-life harmony, balancing her professional passion with personal joys like dancing, playing the guitar, and reading books. An active volunteer in kids’ church ministry, she finds fulfillment in teaching and inspiring the next generation.
RHEA
LASCANO
Managing Partner
rhea.lascano@aquila.com.ph
M.A. Applied Business Economics, University of Asia and the Pacific
Ph. D. Units in Special Education, University of the Philippines, Diliman
Rhea Lascano is a seasoned market research professional with 20+ years of experience spanning agency and client-side roles. Her industry expertise is diverse, ranging from food and retail to finance, pharmaceuticals, and telecommunications, giving her a broad understanding of market dynamics and consumer behavior. Adept at qualitative methodologies, Rhea consistently delivers impactful insights.
As owner of RLS Therapeutic Learning Center, she also demonstrates an entrepreneurial spirit and commitment to supporting children with special needs. Rhea’s unique blend of research expertise and entrepreneurial experience informs her client- focused approach. She creates tailored research solutions that foster growth and deliver positive impact.
Her commitment to continuous learning, combined with her distinct perspective, enables her to deeply understand human behavior and provide strategic recommendations grounded in real-world understanding.
NINA
BENDO
Research Executive
nina.bendo@aquila.com.ph
Nina is a dedicated Research Executive at Aquila Market Research and Consulting Co.,
where she first joined the company as an intern in 2024. With a strong academic
foundation in Psychology and certifications in research and human resources, Nina
brings a well-rounded perspective to market research.
Beyond her role at Aquila, Nina has over four years of diverse professional experience,
cultivated while balancing her academic pursuits. This experience, spanning human
resources, education, and freelance content creation, has developed a versatile skill
set in data analysis, consumer engagement, teaching, administrative support and
qualitative research.
Her ability to manage multiple commitments has strengthened her time management, adaptability, and problem-solving skills, making her a resourceful and
results-driven professional ideal for market research.
